The wellness industry has witnessed a remarkable surge in essential oil popularity, with market forecasts predicting a substantial $15.3 billion valuation by 2027. At the heart of this flourishing market stands doTERRA, a pioneering company that has redefined industry standards since 2008. This Utah-based enterprise, whose Latin name beautifully translates to “gift of the Earth,” has captured the attention of wellness enthusiasts worldwide through its comprehensive approach to quality and sustainability.
From its foundational essential oil collections to an expanded range encompassing household cleaners, personal care items, and wellness products, doTERRA has established itself as more than just another market participant. The company’s story began with a group of wellness and business professionals united by a shared vision: delivering premium essential oils while making a positive global impact.
Central to doTERRA’s philosophy is its sophisticated CPTG Certified Pure Tested Grade program, which ensures product excellence through comprehensive third-party and internal testing protocols. This commitment to quality spans the company’s entire operation, as it sources from more than 40 countries to produce over 100 distinct essential oil varieties. Popular offerings such as lavender, peppermint, and lemon have become staples in their starter kits, introducing new customers to essential oils.
The company’s Co-Impact Sourcing initiative is a testament to its commitment to ethical practices. This innovative approach builds lasting relationships with local communities, from farmers to community leaders, ensuring fair treatment and sustainable development across their global supply chain. While their products may command higher prices than alternatives in the market, devoted users consistently validate this premium through testimonials about product efficacy and transparency.
Operating within FDA guidelines for dietary supplements and cosmetics, doTERRA maintains strict manufacturing standards while providing clear usage instructions for its products. It primarily recommends aromatic diffusion and topical application methods. Its commitment to quality extends beyond mere compliance, embracing a holistic approach to product development and community impact.
The doTERRA Healing Hands Foundation exemplifies the company’s dedication to social responsibility, implementing programs that enhance education, healthcare access, and economic opportunities in sourcing communities. Looking toward the future, doTERRA has set ambitious environmental goals, including the remarkable initiative to plant one million trees by 2030 in Hawaii’s Kealakekua Mountain Reserve, mainly focusing on preserving the native ‘Iliahi essential oil habitat.
Under the leadership of president and founding executive Emily Wright, doTERRA continues to expand its influence, hosting annual conventions that attract upwards of 10,000 participants. The company’s 2030 vision encompasses bold targets, including achieving carbon neutrality and expanding its wellness advocate grant program to support community-driven philanthropic initiatives.
The enterprise’s commitment to sustainability and community development is perhaps best captured in its pledge to triple its positive impact by 2030. This ambitious goal reflects their broader mission of selling essential oils and creating meaningful change in communities worldwide. Through its strategic combination of premium product quality, ethical sourcing practices, and community empowerment, doTERRA has positioned itself as a transformative force in the global wellness industry.
Their journey from startup to industry leader demonstrates how maintaining unwavering quality standards while prioritizing ethical practices and community development can create a thriving business model that benefits consumers and communities alike. As the essential oils market expands, doTERRA’s comprehensive approach to wellness and sustainability sets a compelling example for industry excellence.
